About
ABOUT
What Highledge Delivers
Marketing That Reflects Your Mission
Bridging the gap between marketing and mission is the core focus—ensuring every touchpoint reflects organizational values and tells a cohesive, compelling story. With firsthand experience inside schools and in partnership with business leadership teams, there’s a deep understanding of the nuance required to align enrollment goals, advancement efforts, and community engagement across departments.
Clarity and Strategy for What’s Next
For organizations struggling to identify the right audience, missing key opportunities to connect with families or customers, or feeling overwhelmed by the pace of change, this approach brings clarity, consistency, and strategic direction to marketing efforts through the following services:
Strategic Planning: Customized marketing strategies aligned to your mission and long-term goals.
Customer & Family Journey Mapping: Optimize every step of your audience’s experience—from initial inquiry to lasting loyalty.
Marketing Leadership: Executive-level support in a flexible format—whether you need a Fractional CMO or a Fractional Director of Marketing and Communications.
Education Expertise: Specialized insight into enrollment marketing, retention communications, and internal alignment for independent schools.
Results-Driven Focus: Emphasis on high-impact, measurable marketing initiatives that build momentum and deliver value.
What Matters Most
Clarity over chaos
People first
Strategic simplicity
Creativity with purpose
Lead with integrity
Progress, not perfection
Sarah Krizo
Fractional CMO/Director of Marketing & Communications
Fractional CMO for Purpose-Driven Teams
Sarah Krizo is a seasoned fractional CMO and Director of Marketing & Communications with over 15 years of experience in Maine. Her specialty lies in helping small, mission-aligned teams build marketing strategies, messaging, and systems that create sustainable momentum.
Leadership in Independent Schools
From 2021 to 2025, Sarah served as Director of Communications at Gould Academy, following her role as Director of Marketing & Communications at Carrabassett Valley Academy (2019–2021). At CVA, she led successful enrollment and fundraising campaigns and implemented modern martech systems, including a Blackbaud website, enrollment tools, and Raiser’s Edge.
Retail Marketing Roots
Before transitioning into education, Sarah spent 12 years as Marketing Manager at Hammond Lumber Company. There, she managed multiple websites, ran brand campaigns, and led high-impact promotions in a fast-paced retail setting—building the kind of practical marketing foundation that informs her strategic lens today.
Certified Strategy-First Leader
In August 2024, Sarah earned her certification in the Duct Tape Marketing Fractional CMO+ system. This framework equips her with packaged strategy roadmaps, a proven operating system, and an implementation playbook designed to bring order, clarity, and results to every engagement.
Contact
Schedule a Free Consultation
Ready to attract, nurture, and retain your ideal clients? Let’s get started.
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CONTACT
(207) 495-8164
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