Running a small marketing team is no small feat.

Whether you're a business leader, school administrator, or nonprofit director, you’re juggling big goals with limited time, limited systems—and sometimes, limited sanity. That’s where I come in.

I’m Sarah Krizo, founder of Highledge Marketing, where I serve as a Fractional Chief Marketing Officer (CMO) for businesses and a Fractional Director of Marketing and Communications for schools and mission-driven institutions.

My work is simple in philosophy, but deep in impact:

Marketing should feel clear, purposeful, and empowering.

Why I Started Highledge Marketing

After 15+ years leading in-house marketing for schools and growing organizations, I noticed a pattern: Small teams doing great things—but without the structure, systems, or strategic leadership to truly thrive.

Too often, marketing becomes reactive. Tactics pile up without strategy. Teams burn out. Leaders feel unclear about what’s working and what’s not.

I started Highledge Marketing to change that.

How I Help: Strategic Support for Small, Mighty Teams

I bridge the gap between marketing and mission. Whether you're in education or business, I help ensure that every touchpoint reflects your values and tells a cohesive, compelling story.

Here’s how I help organizations like yours:

🌟 Strategic Planning

Tailored marketing roadmaps that align with your mission and long-term revenue goals.

🌿 Customer & Family Journey Mapping

From inquiry to lifelong loyalty—every step is optimized for connection and conversion.

🧭 Marketing Leadership

Whether you need a Fractional CMO or a Fractional Director of MarCom, I bring seasoned leadership in a flexible format.

🏫 Education Expertise

Enrollment strategy. Retention communications. Community alignment. I understand how schools thrive—and where they get stuck.

📈 Results-Driven Execution

I focus on high-impact, measurable marketing initiatives that build sustainable momentum.

How I Work: Flexible, Strategic Partnership

Every engagement starts with deep listening—to your team, your audience, and your goals. Through interviews and strategic conversations, we uncover what’s working, what’s missing, and where clarity can unlock growth.

Then, I offer a partnership model that fits your needs:

• Good: Project-based or hourly engagements for strategic support.

• Better: Ongoing fractional leadership with a monthly retainer—guiding your team or building capacity through hiring and training.

• Best: A full partnership model where I lead marketing and manage a custom team of trusted specialists—so you stay focused on the big picture.

Who I Work With

I partner with schools, nonprofits, and businesses that are:

✅ Revenue between $3M–$10M
✅ Missing strategic marketing leadership
✅ Overwhelmed by inconsistent or chaotic marketing
✅ Ready to align marketing with mission and revenue
✅ Eager for clarity, not just campaigns

Whether your title is CEO, Head of School, or Marketing Director, if you're seeking a strategic partner—not just a vendor, we’re probably a good fit.

Why This Work Matters

This isn’t just about email campaigns or enrollment funnels.

It’s about purpose-driven growth—the kind that honors your values, serves your audience well, and helps your team breathe again.

I bring structure and creativity, empathy and leadership. And I walk alongside you as a true partner, not just a provider.

Let’s Talk

Feeling stuck in your marketing? You’re not alone. I’d love to help you find clarity. Let’s bring calm to the chaos—together.